Professional social network LinkedIn appears to be making a bigger push into the event space after launching its own virtual events platform last year.
According to a new report of TechCrunch, the Microsoft-owned company is testing the introduction of paid events on its platform.
The outlet first learned of the existence of LinkedIn’s event test when it received the related code from a source who wished to remain anonymous. After analyzing the code, TechCrunch discovered that the company wanted to sell tickets to business events and provide a dashboard that event planners can use to monitor sales and organize their events.
In a statement to TechCrunch, LinkedIn spokesperson Nicole Leverich confirmed that the company is indeed looking to deepen the event space, saying:
“In a changing world of work and the transition to an almost entirely remote workforce, LinkedIn Events has experienced strong growth, with 21 million people attending an event on LinkedIn in 2020. We continue to learn from the feedback. members and customers and let’s test new ways to improve the experience. As part of this, we explore the payment options in the Events product based on feedback from event organizers.
LinkedIn actually started looking at events before the start of the pandemic with the launch of its event center in 2019. However, as more people started working from home during the pandemic, the company has added online polls and video events to allow remote workers to access events. .
As many employees are already using LinkedIn for professional networking, adding paid events to the platform makes a lot of sense and we’ll likely hear more of it once the company is ready to announce a formal paid offer in the event space.
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