Shogun, an online shopping technology platform that aims to democratize headless commerce, has landed $ 67.5 million in a Series C round led by Insight Partners. The round, which brings the company’s overall funding to $ 114.5 million, also saw participation from VMG Partners, Accel and Initialized Capital, according to an announcement Wednesday, June 30.
Shogun offers Page Builder, which is for Shopify merchants, and Shogun Frontend, which is a headless commerce offering. The company plans to harness the latest brew to continue ramping up product creation for Shogun Frontend with “a mission to enable more brands to reap the benefits of headless commerce,” according to an announcement.
Additionally, the company says the infusion will be leveraged to rapidly increase “go-to-market efforts” throughout sales and marketing to meet growing demand.
“We continue to see tremendous interest in Headless Trading. In 2020, 61% of online retailers said they were leveraging or planning to exploit it, and that number is on the rise, ”Shogun CEO Finbarr Taylor said in the announcement.
In recent times, Shogun has rolled out headless storefronts for Nomad, OneBlade, and Groove Life, among other brands.
“Shogun is well positioned to make flexible interfaces accessible to brands in a whole new way, and we are thrilled to be a partner on this journey,” said Matt Gatto, Managing Director of Insight Ventures, in the announcement. .
As PYMNTS previously reported, Shogun has developed technology that enables advanced e-commerce technology typically only found in large companies. It integrates with platforms such as Shopify, Salesforce Commerce Cloud, Magento, and BigCommerce.
“We have seen a lot of businesses where they had no online presence that start up, go online and make sales in a very short period of time. And we were very keen on enabling those kinds of people because our tools are designed for marketers, agencies and other non-technical people to tell the stories they need to tell, ”Taylor told PYMNTS.