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Games trading company Xsolla has been a good sponsor for various gaming events including those hosted by GamesBeat. But it is deepening its partnership with Devcom this year.
Devcom, the game developer conference that accompanies the giant Gamescom event in Cologne, Germany, has signed a one-year strategic partnership with Xsolla, which offers services such as global payments for games. And both companies hope it will lead to good things for game developers and makers in emerging countries.
Xsolla has long been a frequent sponsor of Devcom, which will take place in August online only. Now this will help provide the strategy and logistics for the event. And it will provide the payment system for Devcom events.
“We all face the same kind of problems. And I’m really convinced that we can, none of us can solve this in our little ivory tower on our own, ”said Stephan Reichart, head of Devcom, in an interview with GamesBeat. “We need people who have day-to-day business operations to tell us what they need. And we can see how we can help them get them there, and how to support them. “
The partnership includes the integration of Xsolla’s payment system and infrastructure as a leading Devcom solution for all upcoming events, including the Devcom Developer Conference, Art & Animation Summit, and upcoming Master Classes.
How it came together
“We met about a year ago and did things together on Twitch, and the more we’ve done together, the more we’ve come to realize that we are in the same position in so many things when it comes to partnerships and partnerships. long term and also in analyzing our industry, ”Reichart said.“ In the last three or four months, whenever Chris was a part of our games, industry insider events, we’ve always been connected on so many levels. “
Devcom created their Call of Change summit, while Xsolla created a Game Carnival event. Both were aimed at improving diversity and helping the industry at a time when the pandemic was wreaking havoc.
“We have to make sure we help the industry have healthy growth,” Reichart said.
They therefore spoke more of going beyond a classic sponsorship but of using Xsolla’s tools with Devcom.
“The more I thought about it, the more it made sense to not just do a brand partnership, as that’s pretty typical for the events industry, but connect on many other levels,” Reichart said. . “Chris is joining our Strategic Advisory Board and so we’re setting up the Strategic Advisory Board that will use it to not only think about what’s going to happen in three or six months, but to think about what will happen in five years to from now on. And how do you get there? “
More than a sponsorship
Xsolla will also be featured as the lead partner for all upcoming events, participate in Devcom channels with industry news content, and have a permanent seat on Devcom’s strategic advisory board.
This allows Xsolla to bring its expertise to the table so Devcom can continue to bring relevant and meaningful content to its audience. Xsolla can extract a lot of understanding from the gaming industry because he works with so many companies in the industry, Hewish said.
Devcom and Xsolla have collaborated successfully in the past and anticipate that this expanded partnership will lead to other similar long-term collaborations between event / content formats and companies operating globally in the games industry. . The two companies each bring together a vast network of professionals and industry knowledge and will be an example of how long-term partnerships can benefit the community as a whole.
Reichart said the pandemic has brought drastic changes for many conference organizers in the games industry. In April of last year, Devcom decided to offer weekly content throughout the year rather than a digital alternative to the main annual conference.
Reichart believes that service providers like Xsolla can help the industry adapt to the big technological changes to come in the coming years.
“We have a long relationship with Devcon, and they want to support the independent community across Europe,” Chris Hewish, president of Xsolla, said in an interview with GamesBeat. “We have products that we have to sell. But we don’t like to sell, like hard sell. We prefer to go out and show through examples or show how you can achieve some success.
He added, “We have products that can help you. We just want the gaming industry to be successful and we want to democratize gaming. We work with partner companies, but why not bring all of these tools to everyone, so that any developer of any size can be successful. And that kind of alignment is what really makes it fun to partner up and try to do something that’s more than just a sponsorship. “
This meant Devcom had to move from being an event organizer to being a content publisher. With Xsolla, Devcom now has a partner that not only sees itself as an event sponsor, but also supports Devcom with common know-how, tools and strategic activities throughout the year.
Hewish said the modern and groundbreaking partnership shows there is room for more than event-related sponsorships. This partnership extends beyond brand sponsorship to include Xsolla’s tools, expertise and industry network.
Now, using Xsolla’s system, Devcom can help address regions in different parts of the world, allowing developers from emerging regions to attend Devcom events in Europe. Devcom also has a network of 800 independent game teams with which it is in contact. This part of the partnership can help Xsolla generate leads, Hewish said.
“We could now sell tickets in countries to developers who just aren’t able to spend $ 299 on conference tickets,” Reichart said. “So we can prove that these tools offered by Xsolla are really useful for us as a supplier. “
“The days of one-off partnerships are over,” said Reichart. “Only then can we identify the people who should be talking to each other. We need to do more than just brand partnership and newspaper visibility. We need to see how we can help those parts of the industry that need help. “
Devcom is Gamescom’s official developer conference, founded in 2017, with over 3,000 attendees in 2020. This year, the online-only event will take place August 23-27.
In 2021, Devcom also launched new formats and summits, such as the Call for Change Summit, Tech & Tool Summit, and Devcom Master Classes.
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